PropEdge LLC Privacy Policy

This Privacy Policy describes how PropEdge LLC, a Wyoming limited liability company (“PropEdge,” “we,” “our,” or “us”), collects, uses, stores, discloses and otherwise processes personal data in connection with our website at propedge.biz and any related pages, forms, emails, and communications under our control (the “Site”), and our AI-powered lead response, qualification, follow-up and appointment-scheduling platform and related human-assisted services (collectively, the “Services”).

PropEdge provides the Services to real estate brokerages, agencies, teams and agents (each, a “Client”). This Privacy Policy applies to the following categories of individuals:

• Client Users: the owners, employees, agents, contractors and other personnel of our Clients who sign up for, administer, communicate with us about, or use the Services on a Client’s behalf (including billing contacts and authorized signatories);
• Leads: individuals, such as prospective home buyers, sellers, renters, landlords or investors, who contact a Client or respond to a Client’s listing, advertisement or form, and who then interact with the Services (for example, by phone, SMS, WhatsApp, web chat or email); and
• Prospects and Visitors: visitors to our Site, individuals who request a demo or information from us, attendees at events, and other prospective clients, partners or business contacts.

Important: PropEdge generally acts on behalf of our Clients when handling Lead information. When a Lead interacts with the Services, PropEdge processes that Lead’s personal data on behalf of, and under the instructions of, the relevant Client, which is typically the real estate brokerage, agency or agent that the Lead contacted. With respect to such data (“Lead Data”), the Client is the “controller” (or “business”) and PropEdge is a “processor” (or “service provider”). The Client’s own privacy policy governs the Client’s use of Lead Data, and PropEdge is not responsible for the Client’s privacy or data practices. See Section 12 (Our Role as Controller or Processor) for more information. If you are a Lead and wish to exercise your privacy rights, please contact the brokerage or agent you were dealing with directly. If you contact us, we will, where appropriate, refer your request to the relevant Client.

Please read this Privacy Policy carefully. By visiting the Site, using the Services, or otherwise providing personal data to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not access the Site, use the Services, or provide us with personal data.

You are not legally required to provide us with personal data, and you provide it at your own free will. However, if you do not provide certain personal data, we (or the relevant Client) may not be able to respond to your inquiry, schedule an appointment, provide the Services, or provide you with the full range of features or the best experience.

Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in our Terms of Service (the “Terms”).

1. Personal Data We Collect

When we use the term “personal data” (or “personal information”) in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual. It does not include information that has been de-identified, anonymized or aggregated so that it is not reasonably capable of being associated with or linked to an individual (“De-identified Data”).

1.1 Client User Data

• Contact and account information, such as name, business email address, phone number, job title, brokerage or company name, office address, real estate license number (if provided), login credentials, and account preferences.
• Billing and transaction information, such as billing contact details, billing address, subscription plan, transaction history, and the last digits and type of payment card. Payment card details are collected and processed directly by our payment processor (currently Stripe) and are not stored on our systems.
• Calendar and integration information, such as calendar availability, event details, and account identifiers from services a Client connects to the Services (for example, Google Calendar, Calendly or a CRM), as further described in Sections 3 and 4.
• Configuration information, such as scripts, qualification criteria, service areas, property and listing information, photos of available properties, pricing, business hours, routing rules, and other information a Client provides to configure its AI agents.
• Communications, such as emails, messages, meeting and call recordings, support requests, feedback, testimonials, and other correspondence with us, including notes and transcripts of onboarding, support or consulting sessions.
• Usage information, such as log-ins, activity within the Services, features used, and settings.

1.2 Lead Data (Processed on Behalf of Clients)

When a Lead interacts with the Services, we process the following on behalf of the relevant Client:

• Contact information, such as name, phone number, email address, and messaging handles (for example, WhatsApp).
• Inquiry and preference information, such as whether the Lead is interested in buying, selling or renting; property type; the property or listing of interest; budget or price range; desired timeline; number of bedrooms; preferred neighborhoods; financing or pre-approval status as described by the Lead; and similar qualification details.
• Location information, such as a property address, current city or area, and areas of interest. We may also process more precise location information if a Lead chooses to provide it or if it is included in a communication channel the Lead uses.
• Appointment information, such as requested and scheduled meeting or showing times, and the agent assigned.
• Communications content, such as SMS, chat, WhatsApp and email messages; voice call audio recordings; transcripts; call summaries; and AI-generated notes, lead scores and qualification results.
• Technical information, such as phone number metadata, call and message timestamps and duration, delivery status, the source of the inquiry (for example, a listing portal, social media ad or web form), and, for web chat, IP address, browser and device information.

Lead Data is collected directly from Leads, from the relevant Client, and from the lead sources and third-party platforms that the Client connects to the Services (such as listing portals, advertising platforms, web forms, CRMs and telephone systems).

1.3 Prospect and Visitor Data

• Contact and business information, such as name, business email, phone number, job title, company, brokerage, website, market, team size, and lead volume, which you provide when you request a demo, fill in a form, or correspond with us, or which we obtain from other sources as described below.
• Demo information, such as information you enter into interactive demos on the Site. Please use only test or fictitious information in demos.
• Communications, such as emails, messages, meeting notes, call and video conference recordings, and your communication preferences.
• Technical and usage information, such as IP address and approximate location derived from it, browser and device type, operating system, language, referring URLs, pages viewed, and dates and times of access, collected automatically through server logs and the technologies described in our Cookie Policy.

Sources of Prospect data. In addition to collecting it from you directly, we may obtain business contact information about Prospects from publicly available sources (such as company websites, brokerage directories, licensing databases and professional networking sites), from commercially available business contact and lead lists and data providers, from event organizers, and from referrals. We use this information to identify and contact businesses and professionals who may be interested in our Services.

1.4 Information We Do Not Seek to Collect

We do not intentionally collect, and ask that Clients and Leads not submit through the Services, government identification numbers (such as Social Security numbers), full payment card or bank account numbers, credit reports, background check information, health information, biometric identifiers, information about children, or information revealing racial or ethnic origin, religious or philosophical beliefs, sexual orientation, sex life, disability, familial status, national origin or other characteristics protected under applicable fair housing or anti-discrimination laws (collectively, “Prohibited Data”). Voice recordings are processed to transcribe and respond to communications and are not used to identify individuals by their voice characteristics. If Prohibited Data is submitted to us, we may delete it, and to the extent it is submitted by or on behalf of a Client, the Client is solely responsible for such submission.

2. How We Use Personal Data and Our Legal Bases

We use personal data for the purposes described below. Where required by applicable law (such as the EU or UK General Data Protection Regulation, the “GDPR”), we rely on the following legal bases: the performance of a contract with you or the organization you represent, or to take steps at your request before entering into a contract (“Contract”); our legitimate interests, or those of a third party, as described below, where those interests are not overridden by your rights and interests (“Legitimate Interests”); compliance with legal obligations (“Legal Obligation”); and your consent (“Consent”). With respect to Lead Data, we process personal data on behalf of and under the instructions of our Clients, and the Client is responsible for establishing the appropriate legal basis.

Consent in certain jurisdictions. If you reside in or use the Services from a jurisdiction whose laws require consent as the basis for the processing described in this Privacy Policy, then, to the extent permitted by such laws, your use of the Site or Services and your submission of personal data after being presented with this Privacy Policy constitutes your consent to such processing, unless applicable law requires a different form of consent. You may withdraw your consent at any time by contacting us as described in Section 19, without affecting the lawfulness of processing carried out before withdrawal.

Use of Lead Data. We use Lead Data only to provide the Services to the relevant Client, as instructed by that Client, as permitted under our agreements with that Client, as required by law, or as otherwise permitted for a service provider or processor under applicable law (for example, to detect security incidents, to protect against fraud, or to build and improve our Services without building profiles of Leads for use in providing services to another business). We do not sell Lead Data, and we do not use one Client’s Lead Data to market to Leads on our own behalf or to provide services to another Client.

3. Artificial Intelligence, Automated Communications and Call Recording

AI agents. The Services use artificial intelligence, including large language models and speech technologies provided by third-party AI providers, to generate conversational responses by voice, SMS, chat, messaging and email, to transcribe and summarize conversations, to score and qualify inquiries according to criteria configured by our Clients, and to schedule appointments. When you communicate with a Client through the Services, you may be communicating with an AI system rather than a human, although PropEdge or Client personnel may review, supervise or join conversations. AI-generated responses may be inaccurate or incomplete; information about properties, availability, pricing and terms should be confirmed directly with the relevant Client.

Qualification and scoring. The Services may evaluate inquiries (for example, by timeline, budget or property preferences) to help Clients prioritize follow-up and schedule appointments. These evaluations are intended to assist Clients, who remain responsible for their own decisions. The Services are not designed or permitted to be used to make decisions that produce legal or similarly significant effects on individuals, such as decisions regarding creditworthiness, tenant screening, or eligibility for housing, and Clients are prohibited from configuring the Services to evaluate individuals based on characteristics protected by fair housing or anti-discrimination laws.

AI providers and model training. We share the personal data necessary to generate responses, transcriptions and summaries with our AI and speech technology providers, which act as our service providers. We do not use Lead Data from one Client to build, train or configure AI agents for any other Client. We seek to use AI providers under business or API terms that restrict the provider from using customer inputs and outputs to train their general-purpose models; however, we are not responsible for the practices of such providers beyond our contractual arrangements with them.

Call recording and monitoring. Telephone and voice calls handled through the Services may be recorded, transcribed and analyzed by PropEdge and our service providers on behalf of our Clients for purposes including responding to and qualifying inquiries, scheduling, quality assurance, training, dispute resolution and record-keeping. Where required by law, notice of recording is provided at the start of the call. If you do not wish to be recorded, you may end the call and contact the relevant Client by other means. By continuing a call after receiving notice that it may be recorded, you consent to the recording.

4. Google API Services User Data

The Services may connect to Google services, such as Google Calendar, when a Client authorizes such a connection through Google’s OAuth process (the “Integrated Google Services”). Through such connections, we may access calendar availability, create, update and read calendar events, and access basic account information (such as name and email address) to the extent necessary to schedule appointments on the Client’s behalf.

PropEdge’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• We use data obtained from Integrated Google Services only to provide and improve user-facing features that are prominent in the Services, such as checking availability and booking appointments;
• We do not use such data for serving advertisements, including retargeting, personalized or interest-based advertising;
• We do not transfer such data to third parties except as necessary to provide or improve user-facing features, to comply with applicable law, for security purposes, or as part of a merger, acquisition or sale of assets with notice to users;
• We do not allow humans to read such data unless we have obtained the user’s affirmative agreement for specific messages or events, it is necessary for security purposes (such as investigating abuse), it is necessary to comply with applicable law, or the data has been aggregated and anonymized for internal operations; and
• We do not use such data to develop, improve or train generalized AI or machine learning models.

A Client may revoke PropEdge’s access to its Google account at any time through its Google account security settings, which may limit or disable certain features of the Services.

5. How We Disclose Personal Data

We may disclose personal data as follows:

Clients. We disclose Lead Data, including contact details, conversation content, recordings, transcripts, summaries, qualification results and appointment details, to the Client on whose behalf the Lead’s inquiry was handled, and to its authorized personnel and agents. If you are a Lead, the information you provide through the Services will be shared with the brokerage, agency or agent you contacted (or to whom your inquiry was routed) so that it can respond to you, arrange meetings or showings, and otherwise engage with you. The Client’s use of your information is governed by the Client’s own privacy policy, and PropEdge is not responsible for it.

Service providers. We engage third-party companies and individuals to perform services on our behalf or to support the Services (“Service Providers”), including providers of: cloud hosting, databases, spreadsheets and storage; workflow automation; AI, large language model, speech-to-text and text-to-speech services; telephony, SMS and messaging; email and productivity tools; customer relationship management; calendar and scheduling; payment processing; security; customer support; and professional advisers such as lawyers, accountants, auditors and insurers. Our current Service Providers include, for example, Stripe (payments), n8n (workflow automation), Lovable (application development and hosting), monday.com (CRM), Google Workspace (email, productivity and calendar), Microsoft (spreadsheets and productivity tools), and providers of AI models such as OpenAI and Anthropic. Service Providers may access personal data only as needed to perform their functions for us, subject to contractual confidentiality and data protection obligations. A list of our sub-processors for Lead Data is included in our Data Processing Addendum and may be updated from time to time.

Integrations and third-party platforms. If a Client connects the Services to third-party products or platforms (such as a CRM, calendar, listing portal, lead source, messaging platform or phone system), we will exchange data with those platforms as instructed by the Client. The providers of those platforms process data under their own terms and privacy policies.

Affiliates. We may disclose personal data to any current or future parent company, subsidiary or entity under common control with PropEdge, which will use it consistently with this Privacy Policy.

Business transfers. We may disclose or transfer personal data in connection with, or during negotiations of, any merger, acquisition, financing, reorganization, sale of all or a portion of our assets, bankruptcy or similar event, including to the acquiring or surviving entity and its advisers.

Legal compliance and protection. We may disclose personal data if we believe in good faith that doing so is necessary or appropriate to: (a) comply with applicable law, regulation, subpoena, court order, legal process or governmental request; (b) enforce our Terms or other agreements, or investigate potential violations; (c) detect, prevent or address fraud, security or technical issues; or (d) protect the rights, property or safety of PropEdge, our Clients, Leads, users or the public.

With consent or at your direction. We may disclose personal data to other parties when you (or, for Lead Data, the Client) direct or consent to it, including when you choose to publicly post a review or testimonial.

De-identified Data. We may use and disclose De-identified Data for any lawful purpose. Where we maintain De-identified Data, we will take reasonable measures to ensure it cannot be associated with an individual, publicly commit to maintain and use it in de-identified form, and not attempt to re-identify it except as permitted by law.

No sale or targeted advertising. We do not sell personal data for money or other valuable consideration, and we do not “share” personal data for cross-context behavioral advertising or process personal data for targeted advertising, as those terms are defined under applicable U.S. state privacy laws.

6. Communications, SMS and Marketing

Communications to Leads on behalf of Clients. The Services send calls, SMS, WhatsApp and other messages, and emails to Leads on behalf of Clients, in response to inquiries that Leads submit to Clients or in reliance on the consent Clients represent they have obtained. These communications may be generated or delivered using automated technology and artificial or AI-generated voices. Clients are responsible for obtaining any consent required by law for such communications. Message frequency varies. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP, and reply HELP for help. You may also opt out of calls by telling the caller you do not wish to be contacted, and out of emails by using the unsubscribe link. Opting out of communications sent through the Services on behalf of one Client may not opt you out of communications that Client sends through other means; to fully opt out, please also contact the Client directly. Consent to receive calls or messages is not a condition of purchasing any property or service. Mobile carriers are not liable for delayed or undelivered messages. We do not share mobile phone numbers or SMS opt-in consent with third parties or affiliates for their own marketing purposes.

Service communications to Client Users. We send Client Users communications necessary to provide the Services, such as account, security, billing and service notices, and appointment notifications. You may not be able to opt out of these communications while you maintain an account.

Business marketing communications. We may send business-to-business marketing and outreach communications (by email, phone, SMS or other channels, as permitted by applicable law) to Client Users and Prospects about our Services, events and offers. You may opt out at any time by using the “unsubscribe” link in an email, replying STOP to an SMS, telling us during a call, or contacting us at daniel@propedge.biz. We will process opt-out requests within the time required by law. We may retain your contact details on a suppression list to ensure we honor your request.

7. Cookies and Similar Technologies

We and our Service Providers use cookies, local storage, and similar technologies on the Site and in the Services to operate them, remember preferences, maintain security, and understand usage. For more information, including how to manage your preferences, please see our Cookie Policy.

Do Not Track and Global Privacy Control. Our Site does not respond to browser “Do Not Track” signals. Because we do not sell or share personal data for cross-context behavioral advertising, there is currently nothing for such a signal to opt you out of; where required by applicable law, we will treat a Global Privacy Control signal as a valid request to opt out of the sale or sharing of personal data associated with that browser.

8. International Data Transfers

PropEdge is organized in the United States and operates from Israel. We and our Service Providers may store and process personal data in the United States, Israel, the European Union (including Germany), and other countries where we or our Service Providers operate. These countries may have data protection laws that differ from, and may be less protective than, the laws of your country.

Where we transfer personal data from the European Economic Area (“EEA”), the United Kingdom or Switzerland to a country that has not been recognized as providing an adequate level of protection, we rely on appropriate safeguards such as the Standard Contractual Clauses approved by the European Commission (together with the UK International Data Transfer Addendum and Swiss amendments, as applicable), our Service Providers’ certification under the EU-U.S. Data Privacy Framework and its UK and Swiss extensions, or other lawful transfer mechanisms or derogations. Israel has been recognized by the European Commission as providing an adequate level of protection for personal data. You may request information about the safeguards we use by contacting us as described in Section 19.

9. Data Retention

We retain personal data for as long as reasonably necessary for the purposes for which it was collected, as described in this Privacy Policy, including to provide the Services, to comply with our legal, tax, accounting and regulatory obligations, to resolve disputes, to establish, exercise or defend legal claims, to prevent fraud and abuse, and to enforce our agreements. To determine appropriate retention periods, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes of processing and whether those purposes can be achieved by other means, our contractual commitments, and applicable legal requirements.

Subject to the exceptions below, we apply the following retention schedule:

Exceptions. We may retain personal data for longer than the periods above where: (a) required or permitted by applicable law; (b) the data is subject to a legal hold, or is reasonably necessary in connection with an actual or reasonably anticipated claim, investigation, audit, or dispute; (c) the data is needed to prevent fraud or abuse, or to enforce our agreements; or (d) deletion is technically infeasible (for example, in backups), in which case we will isolate the data from further processing until it is deleted. We may retain De-identified Data indefinitely. Where we delete data, we may do so by deleting, anonymizing or de-identifying it.

Clients are responsible for the data they export from the Services or store in their own systems (such as their own CRMs and calendars), which is not subject to our retention practices.

10. Data Security

We implement physical, technical, administrative and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration and disclosure, taking into account the nature of the data and the risks involved. These measures include access controls, encryption provided by our hosting and Service Providers, and confidentiality obligations for personnel. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot and do not guarantee the absolute security of any personal data, including data stored with or transmitted by our Service Providers or third-party platforms, and you provide personal data at your own risk. You are responsible for keeping your account credentials confidential. If you believe your interaction with us is no longer secure, please contact us immediately. Where required by law, we will notify affected individuals, Clients or regulators of a personal data breach.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal data:

• Access / right to know: to confirm whether we process your personal data and to obtain a copy of it, as well as information about how we process it;
• Correction: to request that we correct inaccurate personal data;
• Deletion: to request that we delete your personal data;
• Portability: to receive your personal data in a portable, machine-readable format;
• Restriction and objection: to request that we restrict processing of your personal data, or to object to processing based on our Legitimate Interests, including profiling;
• Opt out: to opt out of direct marketing, and, where applicable, of the sale or sharing of personal data, targeted advertising, or profiling in furtherance of decisions producing legal or similarly significant effects (we do not engage in these activities);
• Withdraw consent: where processing is based on consent, to withdraw it at any time, without affecting the lawfulness of prior processing;
• Non-discrimination: not to receive discriminatory treatment for exercising your rights; and
• Complaint: to lodge a complaint with a data protection authority.

How to exercise your rights. To exercise your rights with respect to personal data for which PropEdge is the controller (Client User, Prospect and Visitor data), please email us at daniel@propedge.biz with the subject line “Privacy Request.” If you are a Lead, please submit your request directly to the relevant brokerage or agent (the Client), which controls your data. If you submit such a request to us, we may forward it to the relevant Client and will assist the Client as required by our agreements and applicable law.

Verification. To protect your personal data, we will take reasonable steps to verify your identity before responding, which may include asking you to confirm information we already hold or to provide additional information. We will use information provided for verification only for that purpose and for record-keeping. We may deny a request if we cannot verify your identity.

Authorized agents. Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require proof of the agent’s authorization (such as signed written permission or a power of attorney) and may require you to verify your identity directly with us.

Our response. We will respond within the time required by applicable law. We may decline or limit our response where permitted by law, for example, where a request is manifestly unfounded, excessive or repetitive, where fulfilling it would adversely affect the rights of others, or where we must retain data for the purposes described in Section 9. We may redact personal data of others and our confidential information from any response. Where permitted by law, we may charge a reasonable fee for excessive, repetitive or unfounded requests.

Appeals. If we decline to take action on your request, and you reside in a U.S. state that provides a right to appeal, you may appeal our decision by emailing daniel@propedge.biz with the subject line “Privacy Request Appeal” within a reasonable period after receiving our decision. We will respond to your appeal within the time required by law. If your appeal is denied, you may contact your state Attorney General.

12. Our Role as Controller or Processor

Certain data protection laws distinguish between a “controller” (or “business”), which determines the purposes and means of processing personal data, and a “processor” (or “service provider”), which processes personal data on behalf of a controller.

• PropEdge as controller. PropEdge is the controller of Client User data, Prospect and Visitor data, and data we process for our own business purposes, such as billing, security, legal compliance, and creating De-identified Data.
• PropEdge as processor. PropEdge is a processor or service provider with respect to Lead Data and other personal data that we process on behalf of Clients through the Services. We process such data under the Client’s instructions and in accordance with our Terms and our Data Processing Addendum with the Client.

Clients are solely responsible for determining whether and how to use the Services; for providing all required notices to, and obtaining all required consents from, Leads and other individuals whose personal data is processed through the Services (including consents to be contacted by automated means and to call recording); for having a lawful basis for processing; for the content of their scripts, listings and instructions; and for responding to requests from individuals regarding Lead Data. If you have questions about how a Client handles your personal data, please contact that Client directly.

13. Children

The Site and Services are intended for adults and are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal data from anyone under 18, and we do not knowingly sell or share the personal data of consumers under 16. If you are under 18, please do not use the Site or Services or provide us with any personal data. If we learn that we have collected personal data from a person under 18 in a manner not permitted by law, we will take steps to delete it, subject to any legal retention requirements. If you believe we may have such data, please contact us at daniel@propedge.biz.

14. Third-Party Websites and Services

The Site and Services may contain links to, or integrate with, third-party websites, platforms and services, including Client websites, listing portals, messaging platforms, calendars and CRMs, that we do not own or control. This Privacy Policy does not apply to those third parties, and we are not responsible for their content, privacy or security practices. We encourage you to review the privacy policies of any third party with which you interact.

15. Additional Notice for U.S. State Residents

This Section supplements this Privacy Policy and applies to residents of U.S. states with comprehensive consumer privacy laws, including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and others, to the extent those laws apply to PropEdge. Certain of these laws may not apply to PropEdge, or may not apply to personal data collected in a business-to-business context. Nothing in this Section is an admission that any particular law applies to PropEdge.

Categories of personal data collected in the last 12 months. In the preceding twelve (12) months, we have collected the following categories of personal information, as defined under the California Consumer Privacy Act (as amended, the “CCPA”), for the business and commercial purposes described in Section 2, from the sources described in Section 1, and have disclosed each category for business purposes to the categories of recipients described in Section 5 (Clients, Service Providers, integration providers, professional advisers, and parties to legal process or corporate transactions):

CCPA category

Examples

Identifiers

Name, email address, phone number, IP address, account identifiers

Customer records (Cal. Civ. Code § 1798.80(e))

Name, address, telephone number, billing information

Commercial information

Property interests, budget, timeline, subscription and transaction history

Internet or other electronic network activity

Browsing and usage information on the Site and Services, message metadata

Geolocation data

Approximate location derived from IP address; property addresses and areas of interest; precise location if provided

Audio, electronic, visual or similar information

Call recordings, voice audio, photos of properties that may include individuals, video conference recordings

Professional or employment-related information

Job title, brokerage, license number

Inferences

Lead scores, qualification results, and preferences drawn from the above

Sensitive personal information

Account log-in credentials; precise geolocation, if provided

Sensitive personal information. We collect and use sensitive personal information only for purposes permitted under applicable law without a right to limit (for example, to provide the Services reasonably expected by the individual, to maintain security, and to prevent fraud), and not to infer characteristics about individuals.

Sale and sharing. We do not sell personal information or share it for cross-context behavioral advertising, and have not done so in the preceding twelve (12) months. We do not have actual knowledge of selling or sharing the personal information of consumers under 16.

Retention. See Section 9.

Rights. Subject to applicable law, you may have the rights described in Section 11, including the rights to know, access, correct, delete and port your personal information, and to opt out of sale, sharing, targeted advertising and certain profiling. We will not discriminate against you for exercising these rights. We do not offer financial incentives in exchange for personal information.

Notice at collection. This Privacy Policy serves as our notice at collection. Where we act as a service provider for a Client, the Client is responsible for providing any required notice at collection to Leads.

California “Shine the Light.” We do not disclose personal information to third parties for their own direct marketing purposes.

Nevada. We do not sell covered information as defined under Nevada law.

16. Additional Notice for Individuals in the EEA, UK and Switzerland

Controller. For personal data for which PropEdge is the controller, the controller is PropEdge LLC, which may be contacted at daniel@propedge.biz. For Lead Data, the controller is the relevant Client.

Legal bases for our processing are described in Section 2.

Your rights are described in Section 11. You also have the right to lodge a complaint with the data protection supervisory authority in your country of residence, place of work, or place of the alleged infringement. We would, however, appreciate the opportunity to address your concerns first, so please contact us before approaching a supervisory authority.

International transfers are described in Section 8.

17. Additional Notice for Individuals in Israel

This Section applies to personal data subject to the Israeli Protection of Privacy Law, 5741-1981, and its regulations, as amended. You are not under a legal obligation to provide us with personal data; providing it depends on your will and consent. The purposes for which personal data is requested and used, and the recipients to whom it may be disclosed, are described in Sections 2 and 5. You may have the right to review personal data about you held in a database and to request its correction or deletion if it is inaccurate, incomplete, unclear or outdated, as provided under applicable law. To exercise these rights, please contact us at daniel@propedge.biz. With respect to Lead Data, the relevant Client is the owner (controller) of the database, and PropEdge acts as a holder (processor) on its behalf.

18. Changes to This Privacy Policy

We may update or amend this Privacy Policy from time to time, at our discretion. The updated version will be effective as of the “Last Updated” date above, unless otherwise stated. If we make material changes, we will provide notice as appropriate under the circumstances, such as by posting a notice on the Site, within the Services, or by email to Client account contacts. Your continued use of the Site or Services after the updated Privacy Policy takes effect constitutes your acknowledgment of, and, where permitted by law, agreement to, the updated Privacy Policy. Where applicable law requires your consent to a material change, we will seek it.

19. Contact Us

If you have questions, comments or complaints regarding this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us:

PropEdge LLC Email: daniel@propedge.biz

We will acknowledge and respond to complaints within the time required by applicable law. This Privacy Policy is available in a form accessible to screen readers; if you need it in an alternative format, please contact us.

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